Google Panda
Google panda? the word sounds like an animal. Yes, but it is not an animal from Google point of view it is an hardcore animal which observes all those users who try to bluff Google with their SEO techniques.
Google Panda launched in the year 2011 Feb. The main intension of Google launching Panda is to low the rank of low quality sites or thin sites and bring high quality sites in Google SERP.
What are low quality sites or thin sites, Sites which have huge advertisement, sites which has very thin content, sites which do not follow
Google webmaster guidelines.
As Google says content is King many of us even me think if i have huge or more content on my site then i can rank well in
Google SERP and we tend to copy content from other sites where the relevant content is existing. However, this is not true, because google says copy the content but do not deploy the content as it is in your site with curating or human review.
Content has to be written with our own words, where as most of the people tend to copy content from other sites, which might tend to fall under Google penalization.
Ways of writing content, Content can be written with the below provided ways
1) Know your category for which you are planning to write the content
2) Competition for the content
3) Know your keywords
4) Competitor analysis to know how your competitors are focusing content
5) How many times are you going to use your targeted keywords in your content
6) See that your content is atleast 1200 to 1500 words
7) No scraped content
8) No copied content
Follow these guide lines and expect optimal results