Friday 14 November 2014
Usage of Internet Marketing
Internet Marketing Uses
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| Internet Marketing |
The inception of Internet has started in the year 1996 and at that time the main player was Yahoo corporation, since Yahoo has started in 1996 it has penetrated its presence in Internet in a very swift way. However, Yahoo could not maintain its competition in online since Google has started its market as Google Search Engine.
Google Search has started in the year 1999 and implemented various tools which help them and their Internet users. Google's Main focus was to capture as much as Data It can; which means collection of various data base and give the same information when user request through their search engine.
Google has started attracting their customers via Google Search by maintaining their data accurately by implementing various tools like Google Panda, Google Penguin, Google Humming Bird & Google Pigeon. Google did not let their Internet presence go down as their main source of earning is from Google ADwords.
When Google has generated its demand in Internet Marketing users started depending only on Google, as the data accuracy was not compromised by Google development team. Also the demand for Internet Marketing got increase because most of the users are depending Google Search engine.
As Digital Marketing (Internet Marketing) made its demand in the year 2014 and which is penetrating with a swift phase, market demand got increased for the Internet users and who try to sell their product or service through Online.
Demand for SEO - Search Engine Optimization, which means driving traffic organically, SEM - Search Engine Marketing, Which means driving traffic through paid content, SMO - Which means driving traffic through Social media content marketing, SMM - Which means driving traffic through Social media paid content & last but not least Google Analytics, Which says calculate all your traffic where and how your website audience are behaving using your website.
Now a days trend is Internet Marketing and drive sales with less cost and which is very cost effective.
SEO Tips
SEO Tips
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| SEO Tips |
SEO means Search engine optimization, in which we drive traffic organically. Driving traffic organically means using various methods of seo techniques and tools where we tend to optimize for various search engines like Google, Bing, Yahoo, Ask, etc...
Today in SEO Tips we are going to learn some of the important methods how to optimize a page in search engine. SEO tips will provide you a wide range of inputs in Onpage & Offpage optimization.
SEO Tips follows
Before knowing about SEO Tips lets first talk about two important aspects of SEO. One Onpage which talks about structuring data and working on webpage content. Two Offpage which deals with linkbuilding concepts
Onpage SEO Tips
- Utilization of targeted keyword in the URL
- Usage of Header Tags
- Keyword Research
- Content
- Usage of Image Tags/ Alt tags
- Anchor tags
- Strong Tags
- Meta Tags
- HTML Errors
- Coding Errors
- Structure Data
- Registering with various webmaster tools like Google, Bing, Yahoo, ASK etc
- Competitor Analysis
- 301 Redirect
- Canonical Link
- Sitemap Creation
OffPage SEO Tips
- Competitor Analysis
- In House website Analysis
- HTML Errors
- Keyword Research
- Backlinks of Competitors
- In house website Backlinks
- Linkbuilding
- Social Media Bookmarking sites
- Social Media Sites
- Directory Listings
- Article Sites
- Blog Sites
- Forum Sites
- Groups
- RSS Feed Marketing
- Free Press Release sites
- Guest Blogging
- Classified sites
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